Celebrating
OUR LEGACY
For over a century, we’ve been a part of the heartbeat of summer nights in Indianapolis, creating the soundtrack of baseball crowds cheering on Indy’s Original Home Team.
As we look ahead, we are excited to embrace a vibrant evolution as we continue our story with the city of Indianapolis and beyond. Our refreshed identity will not only honor our rich past but will represent our future, ensuring the energy of America’s pastime continues to resonate for years to come.
Dear Indianapolis Indians Fans,
Speaking for our team, our staff, our community shareholders and my family, thank you for more than a century of loyalty to the Indianapolis Indians—Indianapolis’ original home team. Baseball here has always been about more than the game. It’s about friends, community and family. My parents, Max and Judy, first met while working in the Indians ticket office in 1957.
As we look forward to our 124th season—and celebrating 30 years at the “new” Victory Field—you’ll notice something different: a refreshed look for your Indianapolis Indians. It’s a design that feels both new and timeless, honoring our storied past while embracing the promise of the future.
What hasn’t changed, and never will, is our commitment to you. For 12 decades, fans have seen legends like Rocky Colavito, Roger Maris, Herb Score, Harmon Killebrew, George Foster, Ken Griffey Sr., Randy Johnson, Larry Walker, Razor Shines, Andrew McCutchen and Paul Skenes take the field here in Indy. MLB affiliates including the Chicago White Sox, Cincinnati Reds, Montreal Expos, Milwaukee Brewers and, for the past 20 years, the Pittsburgh Pirates. Through it all, our mission has stayed the same: to bring affordable, family-friendly fun to the fans of Central Indiana. Victory Field is more than a ballpark; it’s a place where memories are made and the magic of baseball lives on.
Thank you for being part of this journey and for supporting Indy’s Original Home Team.
Sincerely,
Bruce Schumacher
MISSION
The Indianapolis Indians deliver affordable, fan-friendly entertainment while supporting the community through partnerships and charitable initiatives that enhance the well-being and development of Central Indiana.
VISION
Lead the future of Minor League Baseball by setting new standards in performance, fan engagement and community input.
BRAND PILLARS
COMMUNITY
Families have come to Indianapolis Indians games for decades, passing down traditions like Opening Night, July Fourth and postgame fireworks from generation to generation. In 1996, fans embraced closing the Bush Stadium chapter for a new home at the corner of West and Maryland, and since, we have opened the Victory Field gates to the greater Indy community for more than baseball.
FAMILY
We pride ourselves in serving the Indy community with a family-friendly atmosphere at Indianapolis Indians games and a value unlike any other. We embrace everyone who visits the ballpark – both for a game or to gather within their community – and are inspired to treat them as family and friends.
HERITAGE
The Indianapolis Indians have been at the heart of the Circle City since 1902, laying the foundation for the rich sports landscape we all know and love. Our 120-year history is rich, featuring some of the game’s most well-known players across decades and dozens of championships across generations. We have a place in the market that is incredibly unique and a story that has gone largely untold.
STRENGTH
As Indianapolis’ longest-standing current professional franchise, we have grown and directly contributed to the vibrancy of the Circle City while never forgetting our roots. Now, we’re blending vintage elements with contemporary colors, effects and textures to embrace our role as “Indy’s Original Home Team” at the forefront of sports innovation in a rich market.
SERVICE
We are the Indy’s home for professional baseball and are dedicated to not only the growth and expansion of the game, but the growth and vibrancy of Indianapolis. We are committed to service to our community manifesting in renovated ball diamonds, welcoming all community groups to Victory Field for both Indians games and non-baseball events creating space for all people at games, emphasizing staff community involvement and unmatched customer service.
Miami Nation of Indians of Indiana Partnership
As we enter a new era of Indianapolis Indians baseball, we are excited to continue our partnership with the Miami Nation of Indians of Indiana. We remain committed to listening and learning how to become the best stewards of the Indianapolis Indians name and provide a platform for educational opportunities.
Learn more about previous Native American Heritage Nights hosted at Victory Field and our partnership with the Miami Nation of Indians of Indians.
Brand
INDENTITY
PRIMARY LOGO
The refreshed logo combines a traditional blackletter “I” with a red diamond from the team’s 1920s logo, encircled by a border inspired by the ribbon work of the Miami Nation of Indians, who collaborated on the overall design. This new look honors the team’s long history in Indianapolis while representing local Indigenous culture. Explore these elements below.
"19"
The circular badge mimics vintage insignias, signaling tradition, resilience and craftsmanship. This timeless shape evokes a sense of history, designed intentionally for a team founded in 1902, proudly displayed in gold on either side of the crest.
"I"
The blackletter “I” is at the heart of the logo, referencing both Indianapolis and Indians. This centerpiece pays homage to traditional baseball aesthetics and turn-of-the-century typography, rooting the mark in the sport’s visual history while giving it a stately presence.
"Ribbon"
Developed in collaboration with the Miami Nation of Indians of Indiana, the diamond motif border draws on traditional Miami ribbon work patterns and reflects a shared commitment to honoring and accurately representing Indigenous culture.
MONOGRAM
The “INDY” monogram is rooted in tradition. The interlocking letterforms evoke a classic, old-world athletic aesthetic, reminiscent of vintage baseball caps, scorecards and team emblems. It’s a bridge between eras honoring baseball’s origin while offering a clean, modern edge. The interwoven structure of the I, N, D and Y suggests unity, precision and craftsmanship. It’s carefully balanced, creating a composition that feels as at home in 1902 as it does today.
WORDMARK
The wordmark draws inspiration from early 20th century American sports lettering, with ornate serifs and high-contrast strokes that reflect the team’s founding in 1902. The large, dramatic blackletter “I” anchors the composition, establishing gravitas and vintage authenticity. The bottom ornament grounds the mark and the inclusion of the Bush Stadium-era script “I” suggests that while the Indians stand poised for the future, its past serves as its foundation. The “I” and “A” come together to form a “Y”, exposing a hidden “INDY” in the mark that becomes a story fans can tell, adding depth and dimension to the brand. Like the team’s own long history, the design reveals more the longer you look at it. These subtle design decisions and flourishes elevate the logo from a standard wordmark to one that feels handcrafted and reinforces the heritage feel of the brand.
BLACKLETTER "I"
The blackletter “I” is at the heart of the logo referencing both Indianapolis and Indians. This centerpiece pays homage to traditional baseball aesthetics and turn-of-the-century typography rooting the mark in the sport’s visual history while giving it a stately presence.
COLOR PALETTE
Timeless Spirit
FRESH DESIGN
Gear Up for the
NEXT CHAPTER
A vibrant celebration of our enduring connection to you and the spirit of Indianapolis. Every stitch echoes the crack of the bat and the roar of Victory Field, designed to ignite that unforgettable feeling you get cheering on Indy’s Original Home Team.
Community
CONNECTIONS
The Indianapolis Indians have brought great pride to the city of Indianapolis for generations, from our incredible championship runs in the 1980s to the unveiling of these new logos and uniforms today. I’m excited for fans to embrace this new era of Indians baseball.
Razor Shines
Former Indianapolis Indians player (1984-89, 1991-93)
Community
CONNECTIONS
For more than 120 years, the Indianapolis Indians have helped drive tourism to Indy by providing visitors a meaningful reason to visit. While traveling across the U.S., the team also markets our city and we know this new brand will only enhance the reputation of Indy as a city to visit.
Chris Gahl
Executive Vice President & Chief Marketing Officer, Visit Indy
Community
CONNECTIONS
The Indy Indians’ Brand Refresh was born from coming together in mutual respect, guided by a shared purpose. It reflects not only the achievement of our common goal but also lays the foundation for a lasting partnership built on trust and respect.
Chief Brian Buchanan
Miami Nation of Indians of Indiana
Community
CONNECTIONS
The Indianapolis Indians have taken a thoughtful, inclusive approach to their brand refresh, engaging with a wide range of community voices to ensure their new identity reflects the Indianapolis of today. The result honors the organization’s proud legacy while offering a fresh, modern, and iconic new direction for a team that has long been a community favorite and a cornerstone of the Downtown experience.
Taylor Schaffer
President & CEO of Downtown Indy, Inc.
Community
CONNECTIONS
The Indianapolis Indians’ new look honors the century-old tradition of professional baseball in Indianapolis. It connects residents to this tradition and reminds us that Indy has been a sports town for a very long time. I love it!
Andy Mallon
CIB
Community
CONNECTIONS
White River State Park welcomes the new brand of the Indianapolis Indians that showcases the histories of both their team and the state of Indiana. We congratulate our neighbors on their completion of this significant endeavor and the positive impact it will have on the fanbase into the future.
Terry Seitz
Director of Awareness, White River State Park
Community
CONNECTIONS
I was most impressed by how the team was able to both honor their rich history while also responding to what the fans of today would want to embrace in a brand.
Patrick Talty
President, Indiana Sports Corp
Community
CONNECTIONS
This process was equal parts intentional and collaborative, with strong creativity woven throughout. Pride in a city and its teams contribute to a positive community culture, and this brand is going to bring out that sense of pride.
Sarah Myer
Chief of Staff & Strategy, Indiana Sport Corp.
We are celebrating over 120 years of history, inviting fans to share their cherished memories, photos and videos from generations of baseball. Our Legacy Project highlights the deep connections forged at the ballpark, from personal love stories to the enduring passion of long-time fans and the legendary players who have graced the field. Learn more about our rich history and share your own story.
